Small Business Saturday - Nov 26


Small Business Saturday® is a day founded by American Express to help bring more business to small businesses everywhere. Find out how to use the day to help your business connect with your local community and encourage customers to show their love when they Shop Small®.


Resources as a small business owner:

As a small business owner, you can explore the Promote Your Business section of the Shop Small® site for marketing materials, including free downloadable signage to post in your store, social media posts, and email templates, to help you promote your business. Business owners are responsible for the cost of printing marketing materials. Terms apply.

If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.

Are there any program costs charged by American Express to be part of the Shop Small Movement?

No. You can explore the Promote Your Business section of the site for free marketing materials that you can use to help promote your business. And as a small business owner, you are automatically part of the movement. The Shop Small Movement helps bring communities together to show support for you, the small business owner, and help give you exposure throughout the year.


Why should I participate in the Shop Small Movement?

As a consumer, you're a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home.

How can I participate?

As a consumer, you can support small business in lots of ways. You can patronize a local small business, invite friends to shop with you, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the Shop Small Map at


The City of Riverside is proud to present the ShopRiverside Community Card. The Community Card increases awareness and traffic for participating businesses and builds shopping loyalty in Riverside, as well as support city services and local education. The card is a remarkable marketing opportunity for local businesses, as well as a highly-effective fundraiser for the local schools and organizations in Riverside. To find out more about Shop Riverside, click here