Shop Small Saturday 2018


Whether you are a small business owner or a Riverside resident, Shop Small Saturday should be on your calendar this holiday season. The City of Riverside is proud to celebrate our many small businesses and the tremendous impact they have on our economy and quality of life. National Small Business Saturday was founded by American Express to build awareness about the benefits of shopping small. Shop Small Saturday helps our local businesses promote their unique establishments and build new loyal customers while giving Riverside residents the opportunity to support their community in the season of giving. 


Resources as a small business owner:

As a small business owner, you can explore the Promote Your Business section of the Shop Small® site for marketing materials, including free downloadable signage to post in your store, social media posts, and email templates, to help you promote your business. Business owners are responsible for the cost of printing marketing materials. Terms apply.

If you are a qualifying American Express® Card accepting small merchant, you can unlock additional value. Learn more here.

Are there any program costs charged by American Express to be part of the Shop Small Movement?

No. You can explore the Promote Your Business section of the site for free marketing materials that you can use to help promote your business. And as a small business owner, you are automatically part of the movement. The Shop Small Movement helps bring communities together to show support for you, the small business owner, and help give you exposure throughout the year.


Why should I participate in the Shop Small Movement?

As a consumer, you're a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you're showing your support for the small businesses in your neighborhood in the community you call home.

How can I participate?

As a consumer, you can support small business in lots of ways. You can patronize a local small business, invite friends to shop with you, or share on your social networks where you #ShopSmall.  Click here for more information!


The City of Riverside is proud to present the ShopRiverside Community Card. The Community Card increases awareness and traffic for participating businesses and builds shopping loyalty in Riverside, as well as support city services and local education. The card is a remarkable marketing opportunity for local businesses, as well as a highly-effective fundraiser for the local schools and organizations in Riverside. To find out more about Shop Riverside, click here